Get $10,000/month in free advertising from Google.

Eligible ministries can receive up to $10,000 every month in in-kind Google Ads. We help you claim it and put it to work.

WHAT IS THE GOOGLE AD GRANTS PROGRAM?

Google Ad Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) nonprofit organizations. As of 2018, qualifying non-profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the AdWords search engine marketing platform.

Google Ad Grants, along with other services, is made available by Google for Nonprofits and is available in over 50 countries.
  • qxif-chevron-right$10,000.00 per month in credits for Adwords, Google's primary advertising product
  • qxif-chevron-rightYour ads show up above or next to Google search results

Are You Eligible?

Eligibility Requirements:
  • qxif-chevron-rightHold valid charity status
  • qxif-chevron-rightRecognized as tax-exempt 501 (c)(3) in IRS database
  • qxif-chevron-rightReligious organizations (such as churches) with 501(c)(3) do qualify
  • qxif-chevron-rightNot one of the following: government entity, health care organization, childcare center, academic institution
  • qxif-chevron-rightAcknowledge and agree to Google’s required certifications regarding donation receipt and use
  • qxif-chevron-rightHave a live website with substantial content

Imagine the reach

With $10,000 a month in advertising, you can build an engaged audience of believers and seekers alike, attract more giving, and share your message with people around the world. The catch? The program takes setup, strategy, and ongoing management to stay compliant and effective. That’s where we come in.

  • qxif-chevron-rightGoogle Ads account setup and Ad Grants application
  • qxif-chevron-rightKeyword research and campaign strategy
  • qxif-chevron-rightAd creation, extensions, and ongoing optimization
  • qxif-chevron-rightMonthly reporting and compliance management
Note: Ad Grants is a supporting service and a strong top-of-funnel offer. Pair it with the free webinar as a lead magnet, but keep website development as the primary path.

How We Run a Successful $10K/Mo. Ad Campaign

STEP #1 - Apply & ENROLL IN Google Ad Grants

  • qxif-chevron-rightApply for Google for Nonprofits
  • qxif-chevron-rightEnroll in Ad Grants
  • qxif-chevron-rightCreate Your Account
  • qxif-chevron-rightSet up Your Campaign
  • qxif-chevron-rightSubmit for Review

STEP #2 - Choosing Your Keywords

Use Google Keywords Planner Tool
  • qxif-chevron-rightFind relevant keywords for new or existing campaigns
  • qxif-chevron-rightView traffic forecasts and historical stats to plan campaigns
  • qxif-chevron-rightView suggested bids, competition reports, and much more
  • qxif-chevron-rightKeyword research is a continuous process. Successful campaigns depend on it.

Step #3 - Use Long-Tail KEYWORDS

LONG TAIL KEYWORDS = 70% of all searches
  • qxif-chevron-rightThink like your audience: what kinds of specific information are they really looking for?
  • qxif-chevron-rightWhen searching for “spiritual answers,” what are they typing into the search box?

STEP #4 - Use Negative Keywords

Tell Google the Words to Not Associate Your Ad With
  • qxif-chevron-rightNegative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer.
  • qxif-chevron-rightThis added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.

Step #5 - USE AD DISPLAY PREVIEWER

Preview how your ads will look on google results pages
  • qxif-chevron-rightFind out if your ad is showing up in search results
  • qxif-chevron-rightDoesn’t skew ad statistics
  • qxif-chevron-rightAlso diagnoses issues with ad: such as budget, location, and hours

STEP #6 - Enhance Your Ad with Extensions

Allows you to add extra information to your ads to boost performance
  • qxif-chevron-rightGives users a reason to click your ad
  • qxif-chevron-rightImportant because of AdGrants restrictions
Types of Extensions Include:
  • qxif-chevron-rightClick to Call
  • qxif-chevron-rightLocation/Map
  • qxif-chevron-rightSitelinks: Show other relevant links

Step #7 - Set Up Landing Pages

Landing page refers to what someone experiences when they click your ad
  • qxif-chevron-rightDon’t just send new clicks to your site homepage.
  • qxif-chevron-rightLanding page should be relevant to the ad clicked. Else, they’ll leave.
  • qxif-chevron-rightLanding page for ad should clearly direct the visitor to the action you want them to take.
  • qxif-chevron-rightShould be simple and well-designed. 
First impressions are a huge deal.
  • qxif-chevron-rightShould contain all information necessary to make a decision.

CHOOSING A PARTNER

GOME CAN HELP!

Here's what You Get

Research & Keyword Analysis

Strategically choose relevant keywords and keyword group
  • qxif-chevron-rightFinding and analyzing relevant keywords for your campaigns based on your goals
  • qxif-chevron-rightViewing of suggested bids, research long-tail and opportune keywords and keyword groups

Design & Implement Advertising Campaigns


We’ll consult with you so we can create unique ads to drive traffic to your site
  • qxif-chevron-rightInitial assessment of your website and organization to clearly define your campaign goals
  • qxif-chevron-rightCreation of attention-grabbing headlines in your ads
  • qxif-chevron-rightWriting of the entire ad body: description and call to actions
  • qxif-chevron-rightInclusion of appropriate ad extensions - per campaign or ad

Landing Pages & Traffic Conversion

We’ll make sure your campaign landing pages are clearly designed for users to take action - whether it’s capturing contact info, signing up for a newsletter, registering for a volunteer event, etc.
  • qxif-chevron-rightAnalysis of existing landing pages
  • qxif-chevron-rightConsultation and recommendation on landing page improvements
  • qxif-chevron-rightCreation of customized landing pages for specific campaigns

Analyzing Results & Delivering Reports

We’ll track your campaign-driven traffic and other conversion metrics, such as: online donations, newsletter sign-ups, volunteer registrations, and other pertinent information.
  • qxif-chevron-rightKeyword Reports
  • qxif-chevron-rightTraffic Reports
  • qxif-chevron-rightConversion and ROI Reporting (when applicable)

Ad Grants Management Pricing

Monthly Plans for Any Sized Budget

No payments until your organization is accepted into the program.

All plans are month-to-month and can be upgraded, downgraded, renewed, or canceled at any time.

  • qxif-map-signs

Local

$499/mo

$0 Setup Fee
Only pay first and last month

Campaign Budget

  • qxio-checkmark-circledMonthly Ad Spend: Up to $2,500

Account Setup

  • qxio-checkmark-circledAdwords Account Setup
  • qxio-checkmark-circledGoogle AdGrant Application Submission
  • qxio-checkmark-circledWebsite Analysis
  • qxio-checkmark-circledKeyword Analysis
  • qxio-checkmark-circledLanding Page Analysis
  • qxio-checkmark-circledGoogle Analytics Setup and Integration

Campaign Management

  • qxio-checkmark-circledCampaign Strategy and Development
  • qxio-checkmark-circledAdvanced Keyword Research
  • qxio-checkmark-circledTexts Ads

Reporting

  • qxio-checkmark-circledInitial Estimate Report
  • qxio-checkmark-circledKeyword Reports
  • qxio-android-globe

National

$799/mo

$0 Setup Fee
Only pay first and last month

Campaign Budget

  • qxio-checkmark-circledMonthly Ad Spend: Up to $5,000

Account Setup

  • qxio-checkmark-circledAdwords Account Setup
  • qxio-checkmark-circledGoogle AdGrant Application Submission
  • qxio-checkmark-circledWebsite Analysis
  • qxio-checkmark-circledKeyword Analysis
  • qxio-checkmark-circledLanding Page Analysis
  • qxio-checkmark-circledGoogle Analytics Setup and Integration

Campaign Management

  • qxio-checkmark-circledCampaign Strategy and Development
  • qxio-checkmark-circledAdvanced Keyword Research
  • qxio-checkmark-circledTexts Ads
  • qxio-checkmark-circledExtension Setup
  • qxio-checkmark-circledLanding Page Design

Reporting

  • qxio-checkmark-circledInitial Estimate Report
  • qxio-checkmark-circledKeyword Reports
  • qxio-checkmark-circledTraffic Reports
  • qxio-checkmark-circledDedicated Account Representative
  • qxio-checkmark-circled24 Hour Email Support
  • qxio-android-map

Global

$1299/mo

$0 Setup Fee
Only pay first and last month

Campaign Budget

  • qxio-checkmark-circledMonthly Ad Spend: Up to $10,000

Account Setup

  • qxio-checkmark-circledAdwords Account Setup
  • qxio-checkmark-circledGoogle AdGrant Application Submission
  • qxio-checkmark-circledWebsite Analysis
  • qxio-checkmark-circledKeyword Analysis
  • qxio-checkmark-circledLanding Page Analysis
  • qxio-checkmark-circledGoogle Analytics Setup and Integration

Campaign Management

  • qxio-checkmark-circledCampaign Strategy and Development
  • qxio-checkmark-circledAdvanced Keyword Research
  • qxio-checkmark-circledTexts Ads
  • qxio-checkmark-circledExtension Setup
  • qxio-checkmark-circledLanding Page Design
  • qxio-checkmark-circledA/B Testing
  • qxio-checkmark-circledCTR Analysis

Reporting

  • qxio-checkmark-circledInitial Estimate Report
  • qxio-checkmark-circledKeyword Reports
  • qxio-checkmark-circledTraffic Reports
  • qxio-checkmark-circledConversion Reports
  • qxio-checkmark-circledAdvanced ROI Reporting
  • qxio-checkmark-circledDedicated Account Representative
  • qxio-checkmark-circled24 Hour Email Support

Stay Informed. Get Inspired.

Learn How to Effectively Reach More People Online. Join For Free Along With Over 1K Pastors and Church Leaders.

Go Pastor Services

  • Ultimate Church Website
  • Google AdGrants Management
  • Mobile App
  • Live Video Streaming
  • Webinar

Let Us Help You

  • Digital Ministry
  • Media
  • Technology
  • Mobile
  • Social Media
  • Trends

Get to Know Us

  • Example Projects
  • 1-on-1 Consultation
  • Resources
  • Contact Us
  • qxif-facebook-square
  • qxif-twitter-square
  • qxif-instagram
  • qxio-social-rss
  • qxif-envelope-square