Social media is often spoken of with a negative connotation within churches, and it’s not completely unjustified. There are many detrimental aspects of the way that social media is being used by different individuals and groups. But social media also provides a way for people to instantly get connected to each other and share thoughts and ideas.
People are looking for a way to interact and stay in touch, which is why social media has caught on and spread like wildfire. Did you know that Facebook has 1.13 billion daily active users? With statistics like that, it’s easy to see why being on social media is becoming more and more important to stay relevant. You have to meet people where they are, and right now, they are on social media.
Pastors across the world are beginning to learn something important about the internet. It is a fertile field waiting for the right seeds to be planted.
They are growing their churches and expanding their communities with something most of us consider to be just for business: Google AdWords and the Google search engine.
Do you really need another way to reach your church audience? The answer, of course, is a resounding yes. The modern world is far too interconnected for you to limit your ministry to only the people in your pews, so live steaming your church services is an effective way to reach a broader network instead.
As a church, it can be hard to know how to deal with technology… and it’s everywhere. Between mobile apps, social media, and digital marketing, it’s hard to know what is potentially harmful and what could be used as a tool to expand your ministry’s outreach or help your members connect.Reach More People Using Online Tools
With so much to consider, a lot of churches shy away from having any kind of online presence. Especially in churches with a predominantly older congregation, there’s a shared sentiment that trusting God to bring the right people in is enough. God doesn’t need Google to reach people. Of course not! But, a church’s online presence isn’t about what God needs, it’s about the people who need to connect with God.